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    Top Reasons for Revenue Loss in Physician Reimbursement and Their Solutions

    In the healthcare industry, revenue is not just one of the pillars supporting economic sustainability; instead, it plays a critical role in driving value-based care. Even so, nearly all medical practitioners encounter revenue leakage issues in one form or another. Some grapple with uncompensated care, while others stumble on billing complexities and insurance conflicts, often losing money due to preventable factors.

    Moreover, recent trends in healthcare payment leakage have revealed alarming signs, with initial denial rates increasing from 10.15% in 2020 and 11.2% in 2022 to 11.99% in 2023. Further, between 2019 and 2022, the duration for settling claim payables by national commercial payers grew by approximately 8%.

    Thus, to sustain the resilience of the healthcare system, it is imperative we identify underpayments in physician services and formulate strategies to prevent leakages. This article encourages a thoughtful exploration of common causes of revenue loss in medical billing and guides you toward optimizing physician reimbursement through improved billing practices.

    Before we dive deeper, let’s first rewind the basics.

    What is Healthcare Revenue Leakage?

    Healthcare revenue leakage refers to all those instances where a provider has served its patients but didn’t get compensated. Often appearing as occasional encounters, these issues turn into liabilities when a series of unaddressed and unidentified leaks persist in the billing system. If left unresolved, they can lead to a cycle of compromised patient care and disrupted cash flow for all the entities involved.

    Here Are the Top Reasons for Revenue Loss in Physician Reimbursement 

    1. Coding Errors

    The Centers for Medicare & Medicaid Services (CMS) identified that 63.4% of improper payments associated with the E/M code 99214, which amounted to $564 million in errors, were due to incorrect coding.

    Coding errors occur when you assign the wrong codes to patients’ diagnoses and procedures. Data entry errors or human biases remain the underlying causes for such mistakes. The most common types of coding errors include:

    • Unbundling errors: Reducing a single comprehensive procedure into various smaller components and billing each separately.
    • Upcoding errors: Billing patients for more complex and expensive procedures than what was actually performed or medically necessary.
    • Outdated codes: Retaining outdated medical codes in billing systems and accidentally using them alongside updated ones.
    • Undercoding: Reporting a lower-level or less expensive procedure than what was actually performed, either due to documentation errors, fear of audits, or lack of coding knowledge.
    • Missing modifiers: Omitting necessary CPT or HCPCS modifiers that clarify specific circumstances of a procedure.

    2. Denials From Insurance Companies

    An analysis by the Kaiser Family Foundation (KFF) found that insurers on HealthCare.gov denied nearly 19% of in-network claims and 37% of out-of-network claims in 2023.

    While denials can occur for various reasons, a lack of pre-authorization, wherein providers must get approval from insurance companies before delivering certain services, remains a major contributor. Besides, many health insurance companies have increasingly turned to automated algorithms for claim management. Major insurers such as UnitedHealth, Humana, and Cigna have even faced litigation for allegedly using algorithms to deny necessary medical claims. The fundamental reasons healthcare insurance companies deny claims are:

    • Missed steps: Failing to follow the proper claim submission process, such as missing required documentation, incorrect patient details, or incomplete coding information.
    • Policy expiry: Submitting claims for patients whose insurance policy has lapsed or is inactive at the time of treatment.
    • Incorrect coding: Entering wrong, outdated, or mismatched medical codes for procedures, diagnoses, or treatments.
    • Lack of medical necessity:  Treatment or procedure provided does not meet the criteria for medical necessity.
    • Duplicate claims: Submitting multiple claims for the same service, whether due to system glitches, human error, or confusion over billing cycles.

    3. Lack of Skilled Professionals

    The Medical Group Management Association (MGMA) considers the lack of resources to be one of the significant factors contributing to the rise in claim denial rates.

    The shift toward more complex medical coding systems, such as ICD-10, has brought the role of skilled professionals to the forefront. However, efficiency remains suboptimal due to:

    • Aging population: The demand for healthcare professionals is outpacing the supply.
    • Burnout and high-stress levels:Long working hours, emotional exhaustion, and excessive workload are contributing to stress.
    • Limited training:The rapid adoption of AI, telemedicine, and electronic health records (EHR) requires continuous upskilling.
    • Low compensation: Many healthcare roles, especially nursing and allied health, have lower wages compared to the workload.

    4. Inefficient Software Systems

    Our data underscore that practices using outdated software experience claim denial rates as high as 30-40%.

    From struggling with the seamless data exchange between different systems and applications to compromising data security and patient satisfaction, companies with legacy systems are forced to deal with one or the other issues every single day. But, despite these challenges, they remain hesitant to adopt better technology because they believe:

    • In the ‘if it’s not broken, don’t fix it’ mindset.
    • Any disruption from system upgrades could affect patient care.
    • Modernization demands considerable time, money, and expertise resources they often lack.
    • It may necessitate replacing compatible medical devices.
    • Addressing interoperability issues with systems like EHR and HIS can add further complexity.

    5. Non-Compliance with Industry Regulation

    As of December 2024, the Department of Health and Human Services’ Office for Civil Rights imposed civil monetary penalties in 51 HIPAA violation cases.

    Since healthcare deals with sensitive data, it is a highly regulated industry, with numerous laws and guidelines governing billing practices, patient privacy, and data security. Nevertheless, many practices struggle to keep up with frequent changes in compliance requirements such as HIPAA, MIPS, and MACRA, often due to:

    • Manual and outdated processes: Over reliance on paper-based records or outdated EHR systems.
    • Interoperability challenges: Struggling to secure data exchange while meeting compliance requirements across multiple healthcare systems.
    • Financial Constraints: Investing in compliance training, updated software, and legal counsel can be costly.
    • High Risk of Audits & Penalties– Non-compliance can lead to financial penalties, legal liabilities, and loss of reimbursements, putting additional stress on practices.
    • Cybersecurity Threats: Growing cyber threats and data breaches are further adding to complexities.

    Why do Healthcare Experts Recommend RCM for Revenue Retention?

    The global healthcare RCM software market is projected to grow by $34.8 billion from 2024 to 2028, driven by the need to reduce revenue leakage. 

    Although many providers still rely on highly manual processes for managing their bills, transitioning to RCM can deliver unprecedented tangible and intangible benefits. These include enhanced patient experience, fewer denials, increased revenue, decreased expenses, and cost efficiency.

    In essence, RCM ensures you collect every cent you’ve earned through:

    • Comprehensive data collection
    • Insurance verification
    • Data integrity
    • Compliance adherence
    • Patient communication and invoicing
    • Claim submission and tracking
    • Denial management
    • Coding, customer service, and more

    Here’s how.

    RCM software is an extension of your financial intelligence. They simplify billing, minimize denials, and boost revenue with their vast technological capabilities, such as: 

    Automated Engine

    Regardless of how diligently we work, humans are prone to errors, and billing mistakes have long been a concern in the healthcare industry. RCM’s automated engine equips you with real-time eligibility verification, claim scrubbing, and auto-payment posting. While real-time eligibility verification ensures that only valid claims are processed by checking critical details such as a patient’s insurance status, coverage specifics, and co-payment requirements at the time of scheduling or check-ins, claim scrubbing guarantees that only accurate submissions reach the payers, controlling incorrect diagnoses or procedural codes from slipping through the cracks.

    A/R Follow Up

    Prolonged aging of claims is another critical aspect that healthcare providers struggle with. A sophisticated RCM software establishes an intelligent workflow that automates outstanding claim tracking. It issues reminders and alerts about approaching deadlines and prevents claims from going unpaid or becoming uncollectable. Moreover, its advanced predictive analytics flag high-risk cases and allocate them based on complexity, payer response times, and urgency, maximizing revenue while minimizing denials.

    Coding Support

    Coding errors arise from assigning incorrect diagnoses or procedure codes, missing modifiers, or using outdated coding sets. An AI-assisted RCM software automatically detects the most appropriate CPT, ICD-10, or HCPCS codes based on the clinical documentation. Moreover, built-in compliance checks ensure claims adhere to payer guidelines, regulatory standards, and Medicare/Medicaid billing requirements.

    Customizable Dashboards

    The most interesting part of the RCM’s customizable dashboards is that they provide all financial insights in one place and are easy to understand. They help providers identify significant KPIs, such as denial rates, payer performance, and revenue trends, empowering them to make data-driven decisions. Also, good RCM software is designed with role-based access so that different stakeholders can view and act on the data relevant to their responsibilities. 

    Advanced Analytics

    Advanced analytics is the key to addressing the growing complexities of healthcare reimbursement. With its sophisticated algorithms, including predictive modeling and machine learning, it examines historical claim data to uncover rejection causes and trends. This enables healthcare providers to develop targeted strategies for both self-pay patients and third-party payers, enabling the development of targeted payer-patient strategies. Additionally, its real-time revenue leakage detection helps identify and resolve uncoded procedures, unbilled services, and stalled claims within payer guidelines, ensuring better reimbursements and financial efficiency.

    Claim Denial Management

    RCM’s claim management feature excels in maximizing the first-pass claim rates. Powered by advanced denial tracking, categorization, appeal submission, and real-time error detection, it is widely recognized for recovering lost revenue and preventing unforeseen financial mishaps.

    In Conclusion

    Transitioning to RCM indeed addresses revenue leakage challenges, but at the same time, it releases your team from administrative burden, stress, and burnout. For you, it opens the door of convenience, eventually translating into better patient care outcomes and service satisfaction. Meanwhile, for your third-party payers, it serves as a reliable system for managing claim-related processes. Yet, choosing the wrong RCM can have the opposite effect, putting you into an even worse situation. But as you might have become familiar, we never leave you stranded. In this case, too, we recommend you explore our blogs on the RCM solutions. Read on to discover what differentiates a high-performing RCM solution from a general one.

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