Shivani Joshi is a healthcare marketing expert with over 16 years of experience. With an MBA in Marketing and Systems, she has a proven track record in developing strategic marketing solutions across sectors such as healthcare, finance, retail IT, and manufacturing. Believing in the transformative power of technology, her work focuses on enhancing operational efficiency and improving patient care while ensuring compliance with critical healthcare standards such as HIPAA, HL7 FHIR, HITECH Act, and GDPR. Her extensive expertise and dedication make her an invaluable asset in the healthcare marketing landscape.
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What Practice Managers Get Wrong About RCM, and How Better Systems Help?
What Practice Managers Get Wrong About RCM, and How Better Systems Help? Modern healthcare runs on two invisible systems. One heals the body. The other sustains the institution that provides…
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Telehealth Billing Updates Clinics Need to Know in 2025-2026
Telehealth Billing Updates Clinics Need to Know in 2025-2026 Telehealth has graduated from stopgap to staple. The next 18 months will reward clinics that move from ‘waiver survival’ to ‘rule-driven…
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15 Time-Saving Tools for Medical Office Staff
15 Time-Saving Tools for Medical Office Staff Walk into any medical office in America, and the picture is familiar. Phones ring without pause. Patients wait at the front desk with…
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A Smooth 90-Day EHR Go-Live Timeline Explained in Detail
A Smooth 90-Day EHR Go-Live Timeline Explained in Detail Switching to a new EHR system can feel overwhelming. There are new screens to learn, data to move, and workflows to…
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Top 5 Claim Scrubbing Software Every Clinic Must Explore
Top 5 Claim Scrubbing Software Every Clinic Must Explore Claim scrubbers are often described as software that checks for errors before a claim reaches the payer. That explanation is true,…
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Top 10 Questions to Ask Before Choosing a Credentialing Partner
Top 10 Questions to Ask Before Choosing a Credentialing Partner If we are to talk about the importance of credentialing in the simplest way, then it is the one that…
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10 KPIs Every Clinic Owner Should Demand From Their Medical Billing Partner
10 KPIs Every Clinic Owner Should Demand From Their Medical Billing Partner Running a successful clinic has never been easy, but today, the challenges are sharper than ever. Owners face…
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How to Audit Your Medical Billing Workflow in 30 Minutes
How to Audit Your Medical Billing Workflow in 30 Minutes If you’ve worked in medical billing and coding for long enough, you know the system looks complicated from the outside….
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The Future of Telehealth: What’s Coming and How to Stay Ahead (Part 4)
The Future of Telehealth: What’s Coming and How to Stay Ahead (Part 4) Lessons From Rolling Out Telehealth Platforms Across 458 Clinics: What Worked, What Didn’t, and What I’ll Never…
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How to Cut Accounts Receivable Days to Under 30
How to Cut Accounts Receivable Days to Under 30 Reducing the time it takes to collect money from payers (called Days in Accounts Receivable) to fewer than 30 days may…
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My Blueprint for a Flawless Telehealth Rollout (Part 3)
My Blueprint for a Flawless Telehealth Rollout (Part 3) Lessons From Rolling Out Telehealth Platforms Across 458 Clinics: What Worked, What Didn’t, and What I’ll Never Forget After hundreds of…
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Top 5 AI Medical Receptionist Companies
Top 5 AI Medical Receptionist Companies The medical front desk reception has long been the nerve center of patient experience, handling appointments, check-ins, billing queries, and patient communication. Traditionally, this…
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How We Turned Our Telehealth Rollout Mistakes Into 47% Higher Adoption (Part 2)
How We Turned Our Telehealth Rollout Mistakes Into 47% Higher Adoption (Part 2) Lessons From Rolling Out Telehealth Platforms Across 458 Clinics: What Worked, What Didn’t, and What I’ll Never…
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AI Scribe Selection: 7 Smart Questions Clinicians Must Ask
AI Scribe Selection: 7 Smart Questions Clinicians Must Ask One of the busy family medicine physicians, Dr Smith, ends her clinic day with six unfinished notes. Similar to this, a…
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The First TeleHealth Rollout That Nearly Broke Me (Part 1)
The First TeleHealth Rollout That Nearly Broke Me (Part 1) Lessons From Rolling Out Telehealth Platforms Across 458 Clinics: What Worked, What Didn’t, and What I’ll Never Forget I still…
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Why Doctors Hate Software, And What We’ve Done to Change That
Why Doctors Hate Software, And What We’ve Done to Change That If you’ve spent any time with physicians, you know they don’t hold back their opinions. And when it comes…
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Why One EHR Doesn’t Fit All: What I’ve Learned Designing for 20+ Specialties
Why One EHR Doesn’t Fit All: What I’ve Learned Designing for 20+ Specialties For years, the healthcare technology market has tried to fit all practices into one EHR mold. As…
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Why the First 48 Hours After a Patient Visit Matter Most for Revenue?
Why the First 48 Hours After a Patient Visit Matter Most for Revenue? In today’s high-stakes healthcare economy, one of the most overlooked moments in the revenue cycle is also…
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Why HCC Coding Demands Our Attention in Primary Care
Why HCC Coding Demands Our Attention in Primary Care Primary care has been the cornerstone of patient-centered care, as there’s a transition from volume to value-based care. However, this shift…
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How Multi-Location Urgent Care Clinics Can Stay Efficient
How Multi-Location Urgent Care Clinics Can Stay Efficient Urgent care used to be a side door to healthcare. A place people went when their doctor’s office was closed and the…
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Why Modifiers 25 and 59 Are Still the Most Misused Codes in 2025 (And How to Fix It)
Why Modifiers 25 and 59 Are Still the Most Misused Codes in 2025 (And How to Fix It) In the world of U.S. healthcare billing, Modifiers 25 and 59 continue…
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How Integrating Your RCM and PMS Can Get You Paid up to 20 Days Faster? Here’s What We Learned.
How Integrating Your RCM and PMS Can Get You Paid up to 20 Days Faster? Here’s What We Learned. When we talk about revenue acceleration in healthcare, the conversation often…
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Why Small Clinics Should Care About Data Lakes More Now Than Ever Before?
Why Small Clinics Should Care About Data Lakes More Now Than Ever Before? When most people think about healthcare data, they picture giant hospitals or big research centers handling thousands…
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Patient Portal Pitfalls: Why 2025 Patients Still Call, Instead of Click?
Patient Portal Pitfalls: Why 2025 Patients Still Call, Instead of Click? A recent JMIR study (2025), using data from the 2022 Health Information National Trends Survey (HINTS), found that 61.3%…
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Optimize Your Urgent Care Clinic in 3 Days
Optimize Your Urgent Care Clinic in 3 Days He’s sitting on the exam table. Looking a little anxious. Every few seconds he’s rubbing his arms and sides. When you take…
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How Dermatology Clinics Can Improve Teledermatology Documentation
How Dermatology Clinics Can Improve Teledermatology Documentation In clinical documentation, what may seem like a simple digital version of a paper record is, in reality, a complex ecosystem that underpins…
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Simplify Internal Medicine RPM Workflows with Actionable Tips for CHF, COPD, and CKD
Simplify Internal Medicine RPM Workflows with Actionable Tips for CHF, COPD, and CKD In the U.S., about 6.7 million adults aged ≥20 have Congestive Heart Failure (CHF) conditions, and in…
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Can Medical AI Scribes Beat Humans in Cost, Accuracy and Efficiency?
Can Medical AI Scribes Beat Humans in Cost, Accuracy and Efficiency? If we were to list the most time-intensive responsibilities in modern healthcare, clinical documentation would unequivocally top the chart,…
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How EHR Helps Manage Child Health Over Time: From Newborn to Teen
How EHR Helps Manage Child Health Over Time: From Newborn to Teen Through the lens of continuity, nuance, and the hidden patterns only time can reveal As of the latest…
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Clinic KPI Benchmarks: What Successful Practices Are Really Tracking in 2025
Clinic KPI Benchmarks: What Successful Practices Are Really Tracking in 2025 Key Performance Indicators (KPIs) are targeted metrics that show how nicely a clinic performs across different dimensions. Unlike industries…
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Top 3 Workflows That Every Clinic Must Automate in 2025
Top 3 Workflows That Every Clinic Must Automate in 2025 Among us who have been on the clinical floor, many would agree that every healthcare practice runs on a hidden…
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Reimagining Lab Efficiency Through LIS and EHR Integration
Reimagining Lab Efficiency Through LIS and EHR Integration Labs are among the most fast-paced environments in healthcare, processing hundreds of samples daily, usually under life-critical urgency. By the late 1970s…
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How to Ensure HIPAA and 42 CFR Part 2 Compliance with Your Behavioral Health EHR
How to Ensure HIPAA and 42 CFR Part 2 Compliance with Your Behavioral Health EHR The history of 42 CFR Part 2 stretches back to a time when the stigma…
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Why Staff Training is Your First Step in EHR Success
Why Staff Training is Your First Step in EHR Success EHRs, far beyond data storage, now guide every step of patient care, from triage and diagnosis to discharge and billing….
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Your Clinical Marketing Guide to Book More Patients in 2025
Your Clinical Marketing Guide to Book More Patients in 2025 Clinical marketing is its own kind of work. It is personal. It is emotional. And it calls for a thoughtful,…
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How to Use Data Analytics in Revenue Cycle Management
How to Use Data Analytics in Revenue Cycle Management The current trends in revenue cycle management (RCM) have evolved from basic claims processing into a strategic, value-driven system marked by…
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How Interoperable Systems Improve Continuity of Care in Pediatrics
How Interoperable Systems Improve Continuity of Care in Pediatrics As the old adage goes, sharing is caring. In healthcare, and especially in pediatrics, this philosophy rings true. You, as a…
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What to Look for in an OB/GYN EHR in 2025
What to Look for in an OB/GYN EHR in 2025 Women’s health is a uniquely complex domain shaped by biological intricacies and cyclical hormonal shifts. OB/GYNs specialize in this nuanced…
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How to Start a Weight Loss Clinic
How to Start a Weight Loss Clinic As per the latest data on obesity from WHO, in 2022: These numbers continue to rise, largely due to unhealthy eating habits, lack…
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The Most Effective Ways to Use AI in Your Family Medicine Practice
The Most Effective Ways to Use AI in Your Family Medicine Practice Dissimilar to other practices, family medicine takes a person-centered approach, where individuals precede the illness. Considering the social…
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Highly Recommended Strategies by Our Experts to Boost Patient Engagement in Wound Care
Highly Recommended Strategies by Our Experts to Boost Patient Engagement in Wound Care Chronic wounds now affect more than 10.5 million Medicare beneficiaries in the U.S. Means nearly 2.5% of…
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Top 5 Mental Health EHR Software Comparison
Top 5 Mental Health EHR Software Comparison It takes, on average, 12 weeks to select the right EHR and approximately $1,200 per user. Now, imagine investing all that time, energy,…
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Frequently Used ICD-10 Codes in Behavioral Therapy
Frequently Used ICD-10 Codes in Behavioral Therapy Medical billing and reimbursement rely heavily on two coding systems: the International Classification of Diseases (ICD) and the Current Procedural Terminology (CPT). These…
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A Dive into the Future of Medical Finances
A Dive into the Future of Medical Finances According to the Centers for Medicare & Medicaid Services, total healthcare expenditure is projected to reach $6.2 trillion by 2028. As this…
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Beyond EHRs: The Disruptive Impact of Digital Health Solutions
Beyond EHRs: The Disruptive Impact of Digital Health Solutions We all can recall that historic moment when the United States’ guidelines mandated the use of EHRs; it changed the healthcare…
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The Future of AI in Ambulatory Practice: A Strategic Two-Year Roadmap
The Future of AI in Ambulatory Practice: A Strategic Two-Year Roadmap Do you recall the early days of eCommerce? Many skeptics dismissed it as a fleeting niche, incapable of challenging…
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How RPM is Fostering a More Connected Chronic Care Experience
How RPM is Fostering a More Connected Chronic Care Experience A few decades ago, envisioning a healthcare future with disease management independent of in-person clinic visits seemed nearly impractical. Care…
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How to Decide What Rates to Charge for Your Therapy Services
How to Decide What Rates to Charge for Your Therapy Services Although we live in a time when mental health awareness and treatment are finally receiving the attention they deserve,…
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Evidence-Based Cost-Saving Strategies for Practice Managers in Small Clinics
Evidence-Based Cost-Saving Strategies for Practice Managers in Small Clinics You would never want to cut costs at the expense of quality equipment or patient care. A consistent, well-researched, and informed…
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Is AI Truly the Magic Wand for Clinics? We Firmly Believe So!
Is AI Truly the Magic Wand for Clinics? We Firmly Believe So! Do you recall the early days of eCommerce? Many skeptics dismissed it as a fleeting niche, incapable of…
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How Front Desk Staff Can Simplify Patient Check-In with EHRs
How Front Desk Staff Can Simplify Patient Check-In with EHRs The adage “first impression is the last” encapsulates the often-overlooked significance of a simplified patient check-in experience at a clinic….
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EHR Costs Breakdown: Pricing, Hidden Fees, and Budgeting Tips
EHR Costs Breakdown: Pricing, Hidden Fees, and Budgeting Tips Today, it is almost impossible to imagine a healthcare facility without an EHR. From patient check-ins to post-recovery tracking, EHRs have…
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Is Your EHR HIPAA Compliant?
Is Your EHR HIPAA Compliant? The healthcare industry has experienced a significant escalation in data breaches over the past few years, with 2024 marking a particularly challenging period. In 2024,…
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Navigating Digital Health Legalities
Navigating Digital Health Legalities Healthcare technology paradigms such as mHealth, eHealth, telemedicine, and Remote Patient Monitoring (RPM) are often used interchangeably with digital health. While digital health is the broadest…
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Best Revenue Cycle Management Software of 2025 and Why They’re Worth Knowing
Best Revenue Cycle Management Software of 2025 and Why They’re Worth Knowing As an organization, we recognize the importance of maintaining a steady income flow and the critical role that…
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Migrating From a Generic EHR to a Cardiology-Specific EHR? Here’s All You Need to Know!
Migrating From a Generic EHR to a Cardiology-Specific EHR? Here’s All You Need to Know! Since its emergence in 1997, cardiology has not only transformed the prognosis for heart disease…
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5 Must-Have EHR Software Features for 2025
5 Must-Have EHR Software Features for 2025 Since its inception, EHRs have undergone a dramatic transformation. Today, they are no longer just a tool for digitizing medical records but a…
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2025 Urgent Care CPT Code Guidelines: Updates and More!
2025 Urgent Care CPT Code Guidelines: Updates and More! Urgent care centers operate in a completely different environment from primary or specialty care centers. Patients visiting these facilities must receive…
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How Integrating Telehealth into Mental Health EHRs Is Redefining Medications
How Integrating Telehealth into Mental Health EHRs Is Redefining Medications Behavioral health differs from other medical specialties due to its unique approach to diagnosis and treatment. Unlike physical health conditions,…
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How Our AI Agent is an Upgraded Version of Your Medical AI Scribe
How Our AI Agent is an Upgraded Version of Your Medical AI Scribe The advent of cognitive technologies like AI, machine learning, NLP, and GenAI has revolutionized the medical scribing…
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10 Essential Features to Look for in an Urgent Care EHR
10 Essential Features to Look for in an Urgent Care EHR The current trends in urgent care are laden with cutthroat competition. With pharmacies and retail giants entering this business,…
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Top Reasons for Revenue Loss in Physician Reimbursement and Their Solutions
Top Reasons for Revenue Loss in Physician Reimbursement and Their Solutions In the healthcare industry, revenue is not just one of the pillars supporting economic sustainability; instead, it plays a…
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Top AI Medical Scribes of 2025
Top AI Medical Scribes of 2025 Medical scribes, an integral part of the healthcare industry, have origins dating back to ancient civilizations such as Greece, Egypt, and Mesopotamia. In those…
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Practice Management Software: Top 5 Affordable Yet Highly Effective
Practice Management Software: Top 5 Affordable Yet Highly Effective Practice Management Software (PMS) is a healthcare application category that manages day-to-day operations. It handles both administrative and billing tasks, right…
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How to Know It’s Time to Change Your EHR
How to Know It’s Time to Change Your EHR When our digital marketing team brainstormed this topic, we wanted to first understand from our existing clients what took them so…
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How to Write Therapy Notes Quickly
How to Write Therapy Notes Quickly You are in a session with a patient who is visibly overwhelmed, battling the storm of confusion and doubt. You lean in, offering your…
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Best EHR Systems of 2025 : Top 5 Solutions for Healthcare Providers
Best EHR Systems of 2025 : Top 5 Solutions for Healthcare Providers Today, Electronic Health Record (EHR) systems are no longer just digital versions of paper charts—they have become the…
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How to Avoid Downtime: Best Practices for EHR Maintenance and Support
How to Avoid Downtime: Best Practices for EHR Maintenance and Support Simply put, EHR downtime is when the system is entirely or partially unavailable. This can happen due to a…
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How AI is Transforming Cardiology : Bridging Early Detection and Future Health
How AI is Transforming Cardiology : Bridging Early Detection and Future Health In the healthcare expanse, Artificial Intelligence (AI) is one of the technological marvels which is reshaping the landscape…
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Will HL7 FHIR Revolutionize Healthcare Like ATMs Did Banking?
Will HL7 FHIR Revolutionize Healthcare Like ATMs Did Banking? In 1967, inspired by a chocolate-vending machine, John Shepherd Barron introduced the Automated Teller Machine (ATM), which changed the banking industry forever….
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Is Direct Primary Care the Future?
Is Direct Primary Care the Future? In a survey conducted by the Medical Group Management Association in 2018, 74% of respondents said that they were unaware of the Direct Primary Care…
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When Is it Best to Seek Urgent Care Over Primary Care?
When Is it Best to Seek Urgent Care Over Primary Care? Whether we talk about waking up to muscle pain or not being able to sleep due to stomach discomfort,…
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Why Do New Clinics Place Their Trust in Us?
Why Do New Clinics Place Their Trust in Us? Supporting clinics worldwide for over 20 years, we know what it takes to open and run a clinic smoothly. We have…
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How to Set Up an Urgent Care Clinic for Real Success
How to Set Up an Urgent Care Clinic for Real Success Urgent care is medical care that requires prompt attention but is not life-threatening. It includes illnesses and injuries like…
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How to Find the Best EHR System?
How to Find the Best EHR System? Since the U.S. government has enforced the EHR mandate under its 21st Century Cures Act 2016, there has been significant growth in the…
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Medical Billing: An In-Depth Look at Its Purpose, Process and Impact
Medical Billing: An In-Depth Look at Its Purpose, Process and Impact From ensuring financial stability and transparency to acting as a link between providers, insurers, and patients, medical billing forms…
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In-House vs. Outsourced Medical Billing: A Comprehensive Guide for Modern Healthcare Practices
In-House vs. Outsourced Medical Billing: A Comprehensive Guide for Modern Healthcare Practices The healthcare industry has seen major transformations in recent years, and billing practices are evolving alongside it. In…
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Optimizing Healthcare Operations with End-to-End RCM Solutions
Optimizing Healthcare Operations with End-to-End RCM Solutions Imagine a busy independent healthcare practice, juggling the complexities of medical billing, coding, payer disputes, and staffing shortages—all while trying to stay afloat…
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The Shift to Value-Based Care in Cardiology: Meeting the Evolving Needs of Independent Practices
The Shift to Value-Based Care in Cardiology: Meeting the Evolving Needs of Independent Practices In recent years, cardiology has been undergoing a significant shift from fee-for-service (FFS) models toward value-based…
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The Role of Real-Time Eligibility Verification to Boost Efficiency in Urgent Care Revenue Cycle
The Role of Real-Time Eligibility Verification to Boost Efficiency in Urgent Care Revenue Cycle Is your urgent care facility facing issues in managing the revenue cycle?OrAre insurance claims processed slowly…
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How EHR Software Empowers Better Patient Care Decisions
How EHR Software Empowers Better Patient Care Decisions Patient care in today’s healthcare ecosystem is increasingly complex, requiring precision, collaboration, and data-driven insights. This is where Electronic Health Record (EHR)…
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How AI/ ML Development Services are Transforming Healthcare Software
How AI/ ML Development Services are Transforming Healthcare Software As the healthcare landscape evolves at an unprecedented pace, the integration of technological advancements is becoming critical for enhancing patient care….
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How to Maximize Patient Care Through Interoperability in Healthcare
How to Maximize Patient Care Through Interoperability in Healthcare In 2024, the importance of interoperability in healthcare has never been more evident. A recent study revealed that over 70% of…
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Practice Management Vs. Medical Billing Software – What is Right for You?
Practice Management Vs. Medical Billing Software – What is Right for You? As every healthcare practice has its own needs and goals, so is its requirement. Some want efficiency to…
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Are You Getting Cardiology Billing Denials? 9 Tips to Prevent Leaking Revenue
Are You Getting Cardiology Billing Denials? 9 Tips to Prevent Leaking Revenue Billing denials adversely affect the operational and financial efficiency of a healthcare practice resulting in higher administrative charges….
